Boulder, CO – June 1, 2010 – eCrypt Technologies Inc. (OTCBB:ECRY) is pleased to announce it has received preliminary results of the research conducted by Vision Critical, one of the world’s leading research consultants and parent of Angus Reid Public Opinion.
“We’ve begun to tabulate the results provided to us by Vision Critical and the preliminary numbers indicate that the market demand for our product is much greater than we originally projected.” stated Brad Lever, CEO of eCrypt Technologies. “We never had any doubt that the market was ready for a solution like ours, and now have credible data which clearly indicates that we have entered a rapidly growing market, with the right product, at the right time. We’re in the process of implementing our business plan, and with this new data, are confident that we will exceed our original projections.”
Vision Critical was retained by eCrypt Technologies (the “Company”) to ascertain primarily early adopters, price point, awareness in the market, and initial market size for the Company’s email privacy solutions. eCrypt Technologies’ flagship product, “eCrypt” email privacy software for BlackBerry® smartphones, is available for download at the Company’s website ecryptinc.com.
Highlights of the preliminary results indicate:
- 88% of respondents are interested in email privacy software for smartphones
- 77% of those who download apps infrequently or never, are interested in email privacy software, reinforcing the widespread appeal
- Almost 75% of respondents show concern about the privacy and security of emails sent via smartphones, which supports the high level of interest in an email privacy solution
The positive response has surprised even the researchers at Vision Critical.
“We conduct a wide range of concept studies, particularly in the technology section”, stated Chris Ferneyhough, Senior Vice President of Vision Critical. “But it is very rare to see the strong levels of interest as those being shown in the research we did for eCrypt. The message is clear: there is a high level of demand among smartphone users for eCrypts’ email privacy software.”
About Vision Critical: www.visioncritical.com
Vision Critical (“VC”) is a strategic interactive research company combining interactive technology, strategic researchers and global panels. VC helps companies reduce research costs while generating engaging insightful relationships with consumers. VC’s visual approach, panel technology and own national panels, embrace markets with the click of a mouse. VC’s mixture of disciplines and practices work together as a single cohesive team to deliver interactive research solutions that bring clients the insight they need to get inspired, be innovative and make bankable decisions.
About eCrypt Technologies Inc. (ECRY.OB): ecryptinc.com
eCrypt Technologies, Inc. is an information security firm with a focus on the wireless industry. Its flagship product “eCrypt” is a first-of-its-kind encryption software for wireless email on BlackBerry® smartphones, and is available under a perpetual license or on a pay-per-use basis. Using the strongest encryption algorithms available for the BlackBerry® smartphone OS, eCrypt software prevents unwanted access to email messages during transmission and storage on servers and PCs. Users may communicate freely with each other knowing that no one has access to the content of their emails.
eCrypt is an Associate Member of the BlackBerry® Alliance Program and has successfully obtained a Mass Market Status for its product from the U.S. Department of Commerce, Bureau of Industry and Security. This status allows eCrypt to export and re-export the software under section 742.15(B)(2) of the Export Administration Regulations, and is recognized by the Wassenaar Arrangement.
eCrypt is available for BlackBerry® Internet Service and BlackBerry® Enterprise Server customers.
For further information go to: www.eCryptinc.com, or www.YourPrivacyIsOurBusiness.com
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.