Boulder, CO – March 30, 2010 – eCrypt Technologies (OTC Bulletin Board: ECRY) announced today that it has paired with world renowned interactive research company, Vision Critical (www.visioncritical.com), in order to connect with consumers and become better acquainted with its market.
“The purpose of the research we are completing with Vision Critical is to give us a better understanding of our market, gauge the level of awareness, and identify acquisition habits,” commented Brad Lever, President and CEO of eCrypt Technologies. “Essentially, we want to make sure we focus our marketing efforts and allocate funds on those things that will realize a maximum return on our investment, and ultimately increase stakeholder value.”
Vision Critical is a strategic interactive research company combining technology, researchers and global panels. It helps companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and proprietary global panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to Vision Critical’s technology.
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About eCrypt Technologies
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