BOULDER, CO – Nov 18, 2013 – As a part of its marketing strategy, Ecrypt Technologies (OTCQB: ECRY) filed a Statement of Trade Name whereby it slightly altered the spelling of its name from “eCrypt” to “Ecrypt.
“This is a small change that we believe will have a big impact,” stated Brad Lever, Ecrypt CEO. “Creating a strong identity is a critical part of building a memorable brand.”
This change is a result of the Brand Development process Ecrypt underwent with Marketing Director, Chris Neary.
“This is an important part of maturing into a commercialized company,” commented Chris Neary, Ecrypt’s Marketing Director, formerly Marketing Director at Canada’s telecommunications giant Telus. “It makes the name more legible and brand easily recognizable.”
Additionally, this change will enable Ecrypt to stand apart from imitators. Since inception, Ecrypt Technologies has gained much attention from around the globe. As a result, companies bearing the Company’s likeness in name, and even a previous version of its logo, have emerged.
“Information security is a hot space, and we’re bringing a game-changing technology to the market, so I am not surprised to see this happen,” added Brad Lever. “Our goal is to make sure the market and investment community can distinguish us from the copycats.”
The Company has already began transitioning from “eCrypt” to “Ecrypt” and over coming weeks it will cease using eCrypt entirely. This change will also be reflected in its securities filings.
About Ecrypt Technologies
Ecrypt Technologies, Inc. is at the forefront of data security, specializing in military-strength information security solutions for enterprise, government and military. Ecrypt empowers organizations with the freedom to communicate and collaborate without risk of liability, reputation damage, competitive threat and other negative outcomes. Ecrypt is the trusted first choice for those looking to keep their communications confidential.
For more information, visit http://ecryptinc.com
Safe Harbor Statement
This press release contains certain “forward-looking statements,” as defined in the United States Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management’s current expectations. The economic, competitive, governmental, technological and other factors identified in the Company’s previous filings with the Securities and Exchange Commission may cause actual results or events to differ materially from those described in the forward looking statements in this press release. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Ecrypt Technologies, Inc.