Boulder, CO – September 13, 2010 – eCrypt Technologies, Inc (OTC BB:ECRY) is preparing to release a email privacy solution compatible with all devices able to access the internet, including smartphones, laptops, and desktop computers.
During development for a dedicated iPhone privacy application, and working through the nuances of developing for a proprietary platform, the Company recognized an opportunity to expand its solution compatibility to all internet enabled devices – including all smartphones, laptops, and desktop computers – thus expanding its potential market by over 4,800%.
Based on the market research completed with Vision Critical earlier this year, the Company concluded that early adopters of eCrypt’s technology will be primarily professional men and women aged 25-54. The Radicati Group estimates that there are currently over 2.9 billion email accounts worldwide, translating into approximately 1.8 billion unique users. Of that, approximately 25% use email for business purposes. With its current product being available exclusively for BlackBerry® smartphones, the Company has a total potential market of only about 46 million users worldwide, with approximately 9.2 million of these being eCrypt’s early adopters. Developing a solution for all internet-enabled devices increases the total potential from 46 million to 2.9 billion, with early adopters representing an increase from 9.2 million to over 453 million users world wide.
“While developing for the iPhone we came to a cross roads: continue developing for each device individually, or; develop a device-agnostic solution for all email users.” said Brad Lever, eCrypt Technologies’ President and CEO. “The Company receives daily inquiries about privacy solutions for other platforms. With so much interest out there, we are set to far exceed our projections.”
In addition to email encryption, the solution will offer additional privacy and security features and benefits to its users. The solution will be compatible with all internet-connected devices, such as smartphones, laptops, and desktop computers.
“We’ve developed a unique solution – there is nothing like it out there today.” commented Mr. Lever. “We believe it will revolutionize the way people use email.”
eCrypt aims to release its new solution Q4 of this year and will make more details available closer to launch. To be amongst the first to know, the Company urges interested users to register for eCrypt’s “eNews and Updates.
About eCrypt Technologies Inc. (ECRY.OB): ecryptinc.com
eCrypt Technologies, Inc. is an information security firm with a focus on the wireless industry. Its flagship product “eCrypt” is a first-of-its-kind encryption software for wireless email on BlackBerry® smartphones, and is available under a perpetual license. Using the strongest encryption algorithms available for the BlackBerry® smartphone OS, eCrypt software prevents unwanted access to email messages during transmission and storage on servers and PCs. Users may communicate freely with each other knowing that no one has access to the content of their emails.
eCrypt is BlackBerry® Alliance Associate Member and has successfully obtained a Mass Market Status for its product from the U.S. Department of Commerce, Bureau of Industry and Security. This status allows eCrypt to export and re-export the software under section 742.15(B)(2) of the Export Administration Regulations, and is recognized by the Wassenaar Arrangement.
eCrypt is available for BlackBerry® Internet Service and BlackBerry® Enterprise Server customers.
For further information go to: www.eCryptinc.com, or www.YourPrivacyIsOurBusiness.com
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
Safe Harbor Statement
This press release contains certain “forward-looking statements,” as defined in the United States Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management’s current expectations. The economic, competitive, governmental, technological and other factors identified in the Company’s previous filings with the Securities and Exchange Commission may cause actual results or events to differ materially from those described in the forward looking statements in this press release. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.